Seeing older workers in retail environments moving carts around or wiping down tables is something that keeps me awake at night. Second only to homeless people – all of whom I know in many many cases just got dealt a couple bad breaks in a row and never recovered.

You can preach about personal responsibility all day long but we love in a tough world and sometimes bad luck determines someone’s reality.

So for anyone thinking about their long term economic plan, having a business where you sell a product or service is a sturdy retirement strategy.

And it’s so simple. I’ve heard of a couple enterprising seniors who do a Rent-a-Grandpa/Grandma deal where they sell their time as life advice to youngsters. All you need is an Internet connection, video capability which is free and a way to take payment.

Well that’s not all you need. You do have to get the word out about what you are doing and reach people who are in likely to buy.

If you are thinking about either a retirement project or just want to earn cash on the side, we are pleased to present a free business training that lays out the basic structure for a successful marketing plan.

It only has 5 steps – and if you follow them all you can set up a simple business for yourself that will protect you from the slings and arrows of crazy fate.

You can also subscribe to The Frank Giovinazzi Letter, a weekly print newsletter focused on helping you strengthen your finances through the wonderful world of business. Each issue is 8 pages long and comes in a plain white envelope with a stamp.

You can subscribe to the newsletter by clicking here to pay directly.

Or you can read more about The Frank Giovinazzi Letter here.

The deadline to get the next issue is Sunday at Midnight. We go to the Post Office Monday morning.

Sincerely,

Frank G.

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