The plot of the movie is pretty simple.
Upstart contender gets snubbed, then vows revenge to show the big dog they have what it takes.
The upstart in the movie was Ford Motor Company, so they had plenty of money to throw at the project of making a name for themselves.
But the marketing lesson in Ford v. Ferrari wasn’t the usual David and Goliath take. After all, who cares about rich companies battling for a trophy?
No, the lesson was delivered by Lee Iacocca in a dramatic scene where he said, “people want some of that victory.”
His premise, that proved true, was that end result customers want to be associated with a winner – even if they are never going to be in the position to buy one of the expensive race cars.
In the next issue of The Frank Giovinazzi Letter I talk a little more about this principle. More important I show how regular business owners like you and me can apply this in our own marketing efforts.
People want to be associated with winners. At one level its vanity, and at another it actually does lift them up.
You can apply it in your marketing. To read more subscribe to the next issue by Sunday at Midnight. We go to the Post Office Monday morning with another winning edition.
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Or you can read more about The Frank Giovinazzi Letter here.
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