So I just saw an ad for Budweiser. They were announcing Patriotic Beer Can Labels.
I don’t get it. We’re past the 4th of July. It makes no sense.
Maybe it makes sense for Budweiser. Because they have money to spend and just want to keep their name in front of the customer.
But for us, regular Jill and Joe marketers, we’re going to have to do better than that.
Because we have to work harder at actually coming up with marketing messages that mean something to the customer, we study the fundamentals.
We think about our customer – who they are, what they actually want and what they need – and then we deliver that message.
And we do all that in the weekly newsletter – where we probe deeper, harder and longer than Patriotic Beer Can Labels.
If you want a precise, sharp take on business that honors the profit motive, subscribe to The Frank Giovinazzi Letter. It is 8 pages long and delivered in a plain white envelope with a stamp.
We go to the Post Office every Monday morning. The deadline to get the next issue is Sunday night at Midnight.
Click here to subscribe.
P.S. – If you know somebody who might like reading this, please pass it on!