Back in the 1970s there was a “scare” about hidden marketing messages that were somehow hypnotizing people into buying products.
The author had some funky examples and some that were flat out nuts. Stuff like sex positions embedded in ice cubes.
So even if the guy made up some claims to get publicity for his book and speaking tour, his premise remained valid.
There are subliminal messages in marketing.
There are of course good ones and bad ones. Our position is study them all and let your own morality be your guide.
But the lesson I teach in the next issue of The Frank Giovinazzi Letter is the doozy, the grand poobah of subliminal marketing.
It is one that all great, billion-dollar multinational brands embrace, design and repeat over and over.
The really great thing about it is that once you understand it, you can apply it to your very own business. Matter of fact you are probably already doing it to a degree.
But becoming aware of this secret, refining it and making it stick, that might take just a little bit of effort.
But it will pay off.
You can read about the great subliminal marketing technique for yourself in the next Letter – and get to work sharpening your stick.
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