It’s said great products come from the customer.
Sometimes you will hear something and that is the idea.
Sometimes an offhand comment will be the thing that makes a million dollars.
This is the legend behind the creation of the Pet Rock, one of the case studies in How to Create Million Dollar Products!. Gary Dahl was joking with friends in a bar when he said, “the perfect pet would be a rock.”
The difference there is he did something about it.
In a recent case here at the farm, it was time to do piano recitals. Normally we rent a hall and make a big program and 25 kids get up and do their 3-song set.
Due to Covid, etc., we were “forced” to adapt.
Instead of a group event, we did single student mini-recitals.
It was one kid, their parents, maybe a sibling or extended family member.
In a couple cases the parents Zoomed the performance to out-of-town relatives.
All in all a very fun time.
And it was a huge hit with the parents.
The mini-concert felt special, because it was. It was concierge level service, a real luxury perk.
Like the whole school is built around their little cherub.
And Julie, being Julie, made each one special. She wrote the student’s name on a marquee-style blackboard, and had cookies and punch for each little event.
Now remember this was an ad-hoc, thrown together solution to a problem of people not wanting to gather in groups.
The parents, who pay the bill, are over the top. Even more so than is usual with a recital, which are often very emotional for parents watching their kids demonstrate the skill they work so hard to acquire.
So this accident is a product we are going to keep. It increases real and perceived value, demonstrates vitality and quite frankly, delight. People are happy.
And when I say people I mean customers.
So keep your eyes and ears open. You may see or hear something that is the next big thing. The idea might fall out of your mouth as with Gary Dahl.
Or an accident, or frustration, might lead you to create something that blows their little minds.