Or as the internet wags write, “MOAR!”
People want more. They want more hope, they want more controversy, they want more anger and revenge they want more power and status and superiority, and they want more motivation and at the end of it all they want to be told they’re smart.
All emotional triggers.
You see, emotions are never satisfied. When one crests and begins to fall another fills in the trough. It’s the nature of emotions. And when you market based on emotional triggers, all you need to do it recycle through the list you have assembled, as it pertains to the customers for your product.