Frank Giovinazzi

Retired Writer's Club

Mr G

Running a business is the antidote to doom and gloom

By

No secret the world’s been in a spin cycle for a couple years.

I made a joke that it’s like they strung together a bunch of disaster movies back to back – Pandemic, War, Economic Collapse, Civil Unrest, Etc.

The last act will probably be the aliens swooping down.

But.

Business owners are in the solutions business.

The premise of The Greatest Business in the World is that we investigate the problems people are having and fashion solutions that are happy to pay for.

And in times of turmoil, people with legit solutions are appreciated.

Think about it – with the chaos swirling you’re standing there holding up your doo-dad, or book or program.

And you’re saying, “Hey! Try this and your XYZ problem disappears like magic!”

Tough times call for people offering solutions.

We all know everyone on the Internet is offering wailing and gnashing of teeth.

So again, you are appreciated when you bring a solution to the marketplace.

And you are appreciated even by people who may not be in the market for your doo-dad. When people see a new business they see new life, they see activity and they see optimism.

Not a bad way to live at all.

And running a business also provides an antidote your own bouts of doomergloomeritis.

Because yes, I still have 2 cans of Corned Beef Hash form the last time the world was going to end. Along with about 25 pounds of rice.

But the best thing you can do when the world is shrieking is put on a pair of headphones and work in The Greatest Business in the World. This is the world where you are action oriented and solving problems.

And you can get started today. When you sign up you get our 2 groundbreaking books on product creation and customer triggers.

You also get our daily email blast that is an impertinent rejection of doom and gloom.

Old Timey proof that running a business is all about fundamentals

By

I just moved my office and things are showing up that I had forgotten.

One of them is an old product titled, “How to Start Publishing Newsletters.”

It was released in 1976 by a guy named Jerry Buchanan.

For fun, and because I eat my “always learning” dog food, I went through it.

The rule of thumb is if you get one actionable idea it was worth it.

What struck me about Mr. Buchanan’s special report is that it could easily be edited and resold today. It would be called something like, “How to start a blog” or “How to start a Facebook group.”

He was skilled in the trade, having run his own newsletter for decades.

And all the fundamentals are there – pick a niche that has an active fan base, check out the competition, plan your schedule and so on.

Because he worked in print and through direct mail some of the particulars don’t apply today.

Though he did talk about selling “tapes” of interviews, which we can instantly translate into “podcasting”.

But Mr. Buchanan understood the most important thing about creating products – offer a solution to people with a problem.

So I enjoyed reading through his report and did indeed pick up a couple things from it.

Namely that fundamentals don’t change. And if you can find an audience with a problem – and solve it – you have a business.

That core concept is what you get in the 2 books that are yours when you subscribe to our daily email.

Everything we produce is geared to helping you, the business owner, solve your customer’s problems.

As a reimnder you will get an instant link to download both our books, How to Create Million Dollar Products! and MANIPULATION – Emotional Triggers that Make People Buy!

You will also start getting our daily email that helps you start The Greatest Business in the World.

Word salad is deadly to your business

By

I came across this political commentator the other day. He was ranting and raving about something.

So angry he was attacking both people on the right and left.

The anger was clear but after listening for a few minutes I couldn’t figure out what he actually stood for.

His main selling proposition appears to be anger.

And he throws around a lot of word salad.

In the political sphere I call them monolithic words. They scare people, and stun them into paying attention but they don’t mean anything.

Now this is good business for political types because the only product they have is emotion. And their only goal is getting attention.

But if you’re not in the political spere and are in the “boring” business of making money you can’t do that.

You can’t be vague.

You have to tell people about your solution to their problem.

You have to tell them you have a way to reverse Type-2 diabetes, for example.

You have to tell them you can teach them how to make friends.

You have to tell them you have a specific plan to reduce their advertising costs.

We are in the business of being specific.

So when I tell you that you can start a business reading my 2 books I not only mean it, I can back it up.

I know for a fact that the formula in How to Create Million Dollar Products! is behind the best sellers of the last 100 years. And I can do this because the proof is in the 250-page book that I wrote.

When I tell you that emotional triggers are the drivers behind people’s purchase decision I can back that up. I wrote a groundbreaking book that details 70 emotional triggers that are present throughout all advertising pitches.

When I tell you that our daily email series will help you think like a business owner, I can say give it a try and apply the wisdom that I have prepared for you.

Click on the link to subscribe today. You’ll get my 2 books instantly and the emails start right away.

Now I can be specific because I think in a certain way. I think about the customer’s problem, and the emotions they have surrounding that issue.

And I can say with certainty that when you apply this kind of thinking to your business no one will ever accuse you of spewing word salad.

A deceptively simple sales letter that made $30 million

By

The legends are true. Old school marketers did in fact generate tens of millions of dollars in sales with plain old ink on paper advertisements.

And if you spend a little bit of time studying their examples a couple things stand out:

  • They are crystal clear.
  • You know what they are selling.
  • You know how much it costs
  • You know the benefit they are offering to you.

They were skilled because they had to be. They were putting big money on the table and expecting to earn it back in the form of responses to their ad.

You could take the few words above and make an entire business based on just that.

But allow me to go on – because there is another reason why these ads did so well.

The copywriters and marketers behind them understood the customer.

They knew what their problems were, they knew what they thought about their problems. They often knew what other products they had purchased to solve those problems. And they knew all the objections they had to acting on the basis of a simple print ad or sales letter.

This is a level of mastery and imagination that cannot be taught in the latest 6-hour course.

What’s even more amazing about these old-school dogs is that there was very little in the way of books or training available to them.

It most cases they served apprenticeships at direct mail shops or tried their hand at selling their own products. (Often using the rent money to run an ad!)

One such ad is the long-running sales letter for The Lazy Man’s Way to Riches by Joe Karbo. (Screenshot down below.)

Couple more amazing things – This ad ran for a little over a decade and was responsible for selling 3 million copies of a $10 book.

That’s $30 million dollars.

From a single sales letter for a single product.

And even more amazing:

These kinds of successes are happening every day!

Even more and more amazing is that the opportunity to create new winners like this are all around us.

That’s because we understand where these winners are born.

Every great marketer that has this kind of success does the same thing:

They understand the customer’s problem and offer a solution that will solve it.

That is the basis of our approach with The Greatest Business in the World.

We think about creating offers that solve people’s problems. And we think about the emotional needs of the customer as they pertain to that problem.

And while no one can say, hey do this and make $30 million, what you can do is calmly look at how other people did it.

It takes some time, and study to absorb everything that goes into making a winner.

You can think about people’s problems and come up with a cool solution.

You can write a sales letter that speaks to their problem – in language they are living.

And yes, you can present that message in a sales letter or video or podcast or display ad, using the fancy Internet.

But the basic equation is the same:

Problem + Emotions = Solution

And we have some resources to help you get through teh learning curve.

We have a 250-page book that is strictly about case studies of million dollar products – all of which use a very specific formula.

We have a 120-page book that describes the “emotional triggers” that make people buy.

When you sign up you get access to these 2 books. Plus you also get on our daily member’s only email list that delivers the kind of thinking you need to create your own breakthrough hit.

Click on the link to get the books instantly and start your journey.

Rushing past the pot of business gold

By

I see a lot of these ads about making money systems and software where they promise that if you buy their stuff, they’ll teach you how to make money – often just by signing up!

In my experience I’ve never seen one of these things work. But it is fun to watch the slightly out of breath and wild-eyed guy making the pitch. It’s like he came out of a religious service high on meth.

The only systems that actually work are the ones that teach fundamentals. And there are a couple good ones. We actually subscribed to a service for a couple months that was geared to the music school niche. We learned some legit tactics and incorporated some of them.

In that example we had the product and the skill. And after years of effort we caught a good wind (funny how not many people talk about that when they’re selling the magic elixir.)

Back to fundamentals and the good guys. They all teach the basics – the creation of a product that people actually need and are willing to pay for. And then they teach how to apply applying marketing strategies to reach the market and convince them what you have is trustworthy.

Back to the bad guys. These platforms sellers are good they produce really good commercials which I suppose is a skill but what they’re selling is junk.

The quesiton is, why does it work?

Because the scammers do actually know the market.

They know people want a chance. They know people have hope. They know people want money and freedom and the self-respect that comes with making your own way in life.

And because they are good salesmen, they hook into those emotional triggers. And unfortunately they sell people junk that doesn’t work.

It’s likely a lot of their customers don’t understand that they are being sold something that can’t possibly work.

But what’s really going on here is that these scammers are selling people stuff that has skipped over the real pot of gold.

And again, if you have followed our material that pot of gold is inside your own imagination.

It is your ability to take your experience, your insight and your own interests to bring something to the marketplace that has true value.

That’s our approach with the World’s Greatest Business. We start with the customers need as they are today, figure out what solves their problem and communicate it in a way that satisfies their emotional drivers.

It’s simple once you start thinking in this certain way. And way more rewarding than opening a bunch of junk that will never work.

When you sign up you get access to my 2 books that teach product creation and emotional trigger marketing. Plus you also get on our daily member’s only email list that delivers the kind of thinking you need to create your own sustainable enterprise.

Click on the link to get the books instantly and start your journey.

Marketers telling lies faster doesn’t work

By

You see this when something is failing – when either a public policy or product or market is starting to turn or go bad all of a sudden you’ll see people turning out a huge volume of content.

Lots of reassurances, denials as well as accusations against others.

So the content engine gets turned up to 11 because they realize they were wrong and people are starting to realize it.

If you’re tuned in to the emotional content of messaging you’ll know this when you see it. There is a whiff of desperation.

A good example right now is real estate. We are going into a buyers market where it used to be easy to get people to sign on the dotted line and overpay for a house.

There are literally hundreds of real estate agents on the Internet in full-on panic mode and now they are doing what I call “telling lies faster.”

That it’s the best time to buy a house, lock in low interest rates now, never a better time to buy and etc.

But none of that is true. There is a real shift going on right now and the best advice might be to wait until prices actually come down.

But real estate agents don’t get paid while you are waiting for the best timing for you own financial situation.

So they have to lie and they invent or basically repeat lots of lies really really fast.

Again if you’re tuned in to their facial expressions, the strain in their voices and the sheer volume of word salad they are spewing you will notice it.

The same thing happens when you see companies that are starting to crash or perhaps they have been discovered as having bad financials. So they start coming out with lots of denials and new plans that are going to change everything and turn things around and again you’ll notice that they are talking really fast and putting out a flurry of press releases in quick order.

My point here is what you’re really seeking are businesses that were run badly or not based on fundamentals.

And now the gravy train is over so liars have to lie faster.

The better way to do it is to create a product that meets true customer needs. A service that isn’t a fad or based on temporary outside forces (like artificially low mortgage rates).

It takes a little bit of extra effort in terms of using your imagination but you will have something much more sturdy.

And you won’t find yourself in the position of having to say outrageous things that nobody believes just in order to avoid the truth that the bottom has fallen out.

And remember good marketers don’t have to lie. As Zig Ziglar famously said, “Selling is telling the truth attratively.

Click the link below to get my two books that show you the formula behind million dollar products as well as the emotional triggers that make people buy. When you sign up you also get access to our member’s only email list that is a sturdy best defense against falling into the fast-talking liar trap.

The Secret to Business Success is Locked Inside Your Brain

By

For every successful entrepreneur we read about or secretly envy there are 1000 men and women who have failed in business.

And there are 10,000 more who are afraid to even try.

What is the difference between the victors, those who failed and those who never set forth?

The winners in business instinctively know how to get people excited about their product.

They know how to tap their customers deepest desires and aggravate their secret fear.

And when we see them do it, over and over again, we shake our heads at how obvious it is.

Yes, it is obvious to us – once we see it.

But the winners knew how to pull those emotional triggers before their product became a hit.

Again, they do so instinctively, so it appears to be magic, or genius, according to their PR department.

But really it was just a matter of the entrepreneur having the ability, in their own mind, to connect customer emotions to their product.

And because we are all human beings, who buy and sell based on our own emotional triggers, the fact is that we each have the ability to understand the emotions of our customers.

In other words, you can deploy the same kind of emotional magic that the top entrepreneurs do, over and over – because you are moved by the same emotional triggers as your audience!

That’s right – at this very moment, the “secret” to reaching your customers at their deep emotional core, where they make every single buying decision, is locked up inside your brain – you just didn’t know it was there!

Fortunately we have put together a book that goes deep into the triggers that make people buy. And once you hear each trigger explained, you will recognize it. You will recognize it in yourself and you will recognize it in your customers – and you will be able to craft the kind of emotional messaging that moves people to give you their money for your goods and services.

This program is not complicated to understand or even to put into practice. But it is rarely taught at the beginner level because for some reason a group of social scientists and data practitioners have deemed it “advanced.” They are the people who use it to influence who you vote for, your daily behaviors in public and at home, the marketers at big companies and the bureaucrats that dictate public policy.

Only rarely does an entrepreneur emerge that has a native understanding of how these emotional triggers work and puts them to use in creating yet another hit.

While most common marketers are left on the sidelines, either shaking their heads at their failure or just watching someone else venture forth and succeed.

Well now you can have access to this “advanced” approach to marketing, with little investment and the secure knowledge that you are about to unleash your own marketing genius.

The emotional triggers discussed in MANIPULATION are inside you. They are what drive you to buy. They are what drive your customers to buy. Once you start reading the book you will consciously understand how they work and be able to count yourself among the rare few entrepreneurs who are “magically” successful. Whether or not you tell anybody how you did it is up to you! (You PR department will prefer to come up with a fantastical story about your “genius”.)

When you sign up for The World’s Greatest Business you will immediately get a link to download your copy of this 120-page book. You ALSO get a copy of our other groundbreaking work, How to Create Million Dollar Products! (that’s 250 pages long).

PLUS, you immediately start getting our member-only email that teaches you how to think like an advanced marketer.

See you on the inside,
Sincerely,
Frank Giovinazzi

The Greatest Business in the World!

By

Welcome to the Greatest Business in the World!

Dear Friend:

In this letter I am going to describe the greatest business opportunity that is available to every single one of us every single day.

It costs almost nothing to get started. If you are reading this, you already have the tools you need.

This business doesn’t discriminate. Anyone can make it work. It doesn’t matter your age, race, gender or location.

And it is simple. It is so simple in fact that most gurus hate to admit the easy truth behind this business.  (Mostly because they make money by making it seem more complicated than it is!)

You see, you and I are human beings. And all we are doing when we engage in this business is present solutions to other human beings. In exchange for these solutions these other human give us money.

And if you come up with the right solution at the right time, there will be lots of humans giving you lots of money for your simple solution to their problems!

And while a lot of teachers will talk about the money you can make in this business, that is not what makes it so exciting.

It isn’t the freedom or the fame that makes it so exciting either.

No, what makes this business so exciting is a simple truth:

People have new problems every single day that they are desperate to solve!

This is the crux of the Greatest Business in the World. We invent solutions to people’s problems and offer to alleviate their pain in exchange for a few measly dollars!

And because people are emotional at their core, they have lots of feels about their problems. If the pain is bad enough and they can’t get it out of their mind they will do anything to get relief!

So our task then is not to buy fancy training programs or invest thousands in software and other technologies. All of those things have their place but in the beginning of our journey they only get in the way. (And sometimes people use them to avoid the real task that is in front of anyone looking to start one of the Greatest Businesses in the World).

And that real task is to think. It is our job to think about the customer’s problem. To understand what they are going through, to feel every one of their emotions and present an offer to them that is so irresistible, so obvious a solution to their dilemma, that they immediately buy what we are offering.

Your ability to create a profitable business is limited only by your imagination!

We human beings only have a small range of problems. They just happen to repeat themselves, over and over again.

Many of the solutions your customers are looking for were actually created over a hundred years ago. Or a thousand years ago. There is nothing new, either about the problems we are facing or the solutions we can use to tidy things up.

What is new is how we think about those problems. How we feel about those problems.

Whether it’s weight loss, relationship advice or making money, we could probably reach into the past and find a way to fix what ails us.

But that’s what we do. We are entrepreneurs, authors and business owners.

We get paid to think.

And by living with our fellow humans, and living in the same world with the same problems, we understand what our friends and customers are thinking. We speak their language and share their references.

So again, our task is simple: we phrase the solution to a problem in such a way that it catches people’s attention.

And this is where the imagination comes into play. The real trick to marketing, to what I call the Greatest Business in the World is to think in a certain way.

And the best part is you can train your imagination!

This certain way of thinking is to get inside the problem in front of us and turn it inside out so that our solution appears both magical and obvious to the customer experiencing the problem.

In the world of business a guy named Joe Karbo published a book called, The Lazy Man’s Way to Riches. This is a classic success story about a guy who studied a problem, people wanting money, and presenting a solution in such a way that sold 3 million copies.

Couple decades later a guy named Time Ferris came along and offered essentially the same product. But he used his imagination to come up with a new concept for the same idea. His book was called The 4-Hour Workweek and it was also a big seller.

Do you see how these two men, decades apart, presented a solution to an audience with the power of their imagination?

I understand it might not seem obvious that these two products are essentially the same idea, presented in different ways.

It was only when I undertook this field of study that I started seeing these patterns. The two examples listed here are part of a book I wrote, called How to Create Million Dollar Products.

Once I started seeing these patterns I was able to identify a very specific formula behind these bestsellers. And because I was thinking in a certain way, I eventually compiled 120 examples of these bestsellers and put them all into that book.

It was from studying these examples that I trained myself into thinking in a certain way. Don’t worry, you can still get access to that book, but I have a few more revelations to share with you about the Greatest Business in the World.

The key to helping people solve their problems goes through their emotions

So let’s say you have your concept dialed in. You have identified a problem and come up with a fun way to express it.

You have about half the equation right there!

The rest of your effort will be understanding the emotional needs or “triggers” that motivate the customer.

You see, just because someone has a problem, such as being lonely, broke or overweight, doesn’t necessarily mean they are ready to act.

Remember the 120 case studies in the Million Dollar Product book I told you about?

Well as I was going through all the examples of best-sellers from the last hundred or so years I noticed a deeper pattern.

All of the advertising, the commercials and sales letters were laser focused on triggering people’s emotions they might have about the problem they were experiencing.

And once I saw this pattern, my mind opened up even further into what I call “thinking in a certain way.”

It became obvious to me that people, when they did buy, were responding directly to the emotional triggers presented in the advertising messages.

And because I take notes when I am learning, I eventually came up with a list of 70 emotional triggers that can be used to motivate people to purchase our goods and services.

And when you understand these triggers and can put them to use, that is when you will truly have your very own Greatest Business in the World.

(And I put these lessons into a second book, titled, MANIPULATION – Emotional Triggers that Make People Buy!)

I hope you have caught on to the real idea in this letter!

I have spoken about the Greatest Business in the World. How it is available to each of us every single day. This is true because it is based on understanding great businesses come out of presenting an appealing solution to people’s problems. And because people’s problems are constantly evolving, there is always a new opportunity to create a new business solution.

I’ve spoken about presenting an offer in a unique way that catches people’s attention. And I’ve also mentioned how zeroing in on people’s emotional triggers is the way to creating compelling sales messages that makes people buy.

But the real idea presented here is about “thinking in a certain way.”

Thinking about people’s problems and how to solve them. Thinking about their emotional needs and addressing them.

I came to this way of thinking through study, observation and trial and error. I have recorded my findings in two books, How to Create Million Dollar Products and MANIPULATION – Emotional Triggers that Make People Buy!

But the real trick to creating and running your own Greatest Business in the World is practicing this method of thinking in a certain way. This is where you will have your breakthroughs, in product design and creating sales messages. There is no substitute for looking at the world in this manner and thinking how to satisfy the needs of the marketplace.

You can begin training your imagination to think in this way – the way that creates Million Dollar Business – by reading the two books described here. They are included when you sign up for the daily email below.

And it is those emails, that present daily topics related to meeting the concerns of the marketplace, that will truly help you to “think in a certain way” so that you too, can create your very own Greatest Business in the World.

Click the button below to get both my books, PLUS the daily email list that, combined with your imagination, will help you create The Greatest Business in the World!

Sincerely,
Frank Giovinazzi

Join the exclusive club of people who love what they do!

Subscribe to our daily blast!