We’re at the playground and Caleb is playing with 2 other kids.
The parents are all standing away, letting them play BUT NOT LETTING THEM OUT OF THEIR SIGHT.
All of a sudden all 3 of them started chewing on leaves they picked up off the ground. Eh. The parents all leaned it but you know and we let it go.
Then Caleb said, “you can put these in your mouth and chew them, but you can’t swallow them until you wash it.”
Then the other 2 kids repeated the same thing, with greater and greater enthusiasm. All of them were nodding their heads with childlike wisdom.
At this point I made a funny Dad remark:
“That sounds like TV news. Three people agreeing on a bad idea.“
The other parents laughed.
Of course it was nonsense, but, kids.
Now the Internet is even worse than TV news. Remember Slenderman? And the Conspiracy du Jour?
Marketing information, same. Lots of goofy stuff.
That’s why we publish Retired Writer’s Club, our secret email list that goes out to owners and writers that want to know the ways of making money. There are a lot of things that work and you need to understand the principles behind them.
After awhile your knowledge and intuition kick in. And you are doing it without thinking about it. And without chewing leaves picked up off the playground.