About a year ago some expert was scoffing at social media as a channel for marketing.
About a week after that one of the Kardashians became a billionaire – wholly due to her cultivation of an army of Twitter and Instagram followers.
First when the guy said that I did the nose-wrinkle thing. That’s kind of wrong, I thought.
Then I remembered that his “expertise” is in the field of podcasting.
Now podcasting is fine. What is not good is when you become an expert in something and start discrediting other ways of accomplishing the same goal.
In finance it’s called “talking your book.” That’s when you’re trying to sell something and every fact that comes out magically supports your thesis.
This is part of the reason we are agnostic about all of it. Social media, YouTube, podcasting, whatever.
We say that however you reach your audience in an effective manner is good.
I know someone really good at Instagram. She has built a following 4x her nearest competitor’s size. And it has helped her dominate the local market.
So I say, do what you’re good at. Do what helps you reach the customer.
And do what you like. Because you’re going to have to do a lot of it..
And beware of people talking their book – especially when it flies in the face of what you think to be correct or proper. They’re not paying your bills.
So my book is open as it were. I advocate studying your field and what has worked in the past as well as what’s working now.
That’s why we publish Retired Writer’s Club, our secret email list for business owners who are always thinking about how to reach more customers and make more sales.