So let’s be honest about our writing aspirations for a moment.
We not only want to be writers we want to be famous writers.
And we not only want to be famous writers we want other people to think we are a writing genius.
Yes writing is fulfilling in itself we love the feeling it creates within us. And we do like it when people notice and complement us on our work.
And while many people will lie and say that writing satisfaction is enough they are still lying.
They want to be recognized as a great writer.
It doesn’t matter that both fulfillment and recognition don’t by themselves pay the bills. They’re both emotions. But we do crave the emotion of that recognition.
And even while we are fantasizing we know that we have to produce something worthy of that kind of recognition.
What I have found over the years is that great writing does happen. And the more you write the more it happens. I also know there are sometimes vast stretches of mediocre writing. And again the more you write the more likely you are going to have a mediocre moment.
It is basically a numbers game. However while you are piling up those numbers something happens to your writing faculty.
The ongoing progression of plateaus and peaks, when you step back, mean that over time you have actually reached a verified level of skill. And once you have achieved this level of skill the peaks of greatness come faster. They are higher. And they are more stunning when you achieve them – when the sun breaks through and you realize you have written something great.
Along the writer’s journey there is a wonderful phenomenon where a revelation of truth comes spilling out of you. And it will make you stop in your tracks. You will look at it and say, wow I don’t know where that came from but I just solved a huge problem. And I can’t wait to tell other people about it. As an aside during those peak moments of discovery and satisfaction you actually won’t be thinking about someone else calling you a writing genius. It will be right there staring back at you.
My point is that truth and solutions often arise out of the simple work of writing about whatever it is you are thinking about.
It happened to me the other day when I was working on a piece about marketing. I just blurted out that emotions are currency in the customer and if we want them to give us their money which is a different kind of currency we have to speak to them in the currency they actually care about. So marketing in this view is an exchange method between two different kinds of currency. It is useful and profitable to think about marketing in this matter. That’s a method I teach in a program about emotional triggers. And I was quite pleased with the formula that I stumbled upon. But did I stumble on it? Or did I explain it in a new way for my audience? That’s what writing really is. Again I was pleased with this discovery that literally fell out of my own mouth.
Now since this article is about writing you may not care about marketing and my revelation in that field. And that’s perfectly fine. I am using it as an example for you to demonstrate how your own genius will be revealed to you once you get down to the simple work of writing what you care about.
And my method which is simple and taught in the program inside the members area is easy to do every day. That’s all I’m doing. I actually use the program that I teach. And at this point I have many many good days along with the occasional blah day. It’s only mildly frustrating for me because I know a good day is coming right up. That’s because I follow this simple method. I simply think about what I want to write about organize a few principles in my mind and then I get started.
So I actually got a double hit off that session the other day because as I was coming up with that new idea, that new formula to teach to my marketing students I actually paused and thought to myself that it was also a useful writing lesson.
To make sure you start having more good writing days than mediocre ones, give my program a try. It is simple, fun fast and easy to write the book you have always wanted to write!