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You will be able to relate to this if you ever had someone who is counting on you.

This is the dynamic they compels business owners to succeed.

It’s human nature.

It most often happens when an entrepreneur has a family. Or parents they are responsible for taking care of.

Or in the case of a cause-driven businesses when the larger mission is so important that failure is not an option.

Reminds me of the military when they talk about no-fail missions.

When someone is counting on you it has the effect of making ordinary problems small. You simply ignore things you used to have time to worry about.

You might be in that situation right now. That’s why a lot of people stay in jobs that are bad for them.

I know a guy wants with a really ill child. The pressure was so great he basically shut down everything outside of showing up for work and taking care of his critically ill infant.

I’ve seen it with business owners down to the last months worth of money and the mortgage to pay and groceries to buy.

They always find that hidden gear.

And we all have responsibilities. And some feel like their life or death.

Your business is a vehicle through which you can handle even overwhelming responsibility. It will take everything you have and then ask you to find some more.

That’s why we are proud to offer The Daily Profit. It’s our secret email list dedicated to one goal. Helping you maximize the money you make from your business efforts.

Click here to register.

 

Baseball nerds had a weird idea years ago.

Everyone laughed when they suggested, because they were nerds ….

… and because it bucked the common wisdom.

Their idea was that the most important thing for a baseball team to win games was a metric known as OBP, or on-base percentage.

The idea remained an outlier until Billy Beane tried it with the Oakland A’s.

That experiment became the basis of the Moneyball book and movie.

It eventually worked and was proven when the Boston Red Sox used it to win the World Series.

I have a similar idea that people reject, or laugh at, when I say that people buy their emotions and not actual products.

It’s the basis of my book, MANIPULATION.

And it’s all good. Doesn’t really matter to me what people think because I can see it with my own eyes.

What does matter to me is that you make more money using it.

It is simple to understand when you listen to the 6-hour program detailing the 71 emotional triggers.

And the best part is that the course is free when you sign up for our flagship program, The Daily Profit.

That’s our secret email list where we send out nerd-like business wisdom every day.

Click here to register. You get the emotional triggers course, the million dollar product course, the entrepreneur mindset audiobook and a whole lot more.

Nerd out, FG.

Here in the Northeastern U.S., the warning about The Return of the Cicadas was louder than the swarm itself.

They wouldn’t stop talking about the bugs that were going to invade, take over our lives and destroy civilization.

But then, nothing happened.

Yes, they buzzed and and flew around and it was a conversation item.

Now they’re gone.

There’s 3 good takeaways for business owners:

First, fear, and paranoia and doom and gloom sell. They sell because they get people’s attention.

And when you keep about the big bass drum of doom it keeps their attention.

This is the media’s model. They are doing what they have to do to get people’s attention. That attention turns into audience which is sold for advertising dollars.

And the media has no other tools but fear, and demoralization because they have no product to sell. So they are all problem no solution.

Second, business owners can learn from media. Yes, you should use fear and dread and all the fin stuff to get people’s attention – preferably to lead them to your solution for which they will give you money.

Third, don’t get high on your own supply. While we use fear as a tool, we shouldn’t succumb to it – and this goes for paying attention to media which is blatant in their tactics.

This is only part of what we need to succeed in our businesses. To get more information like this, sign up for The Daily Profit, our secret email list that goes out every day with sharp insights to keep you focused on your only goal – which is to extract money from the marketplace.

When you sign up you immediately start getting The Daily Profit, as well as access to over 25 hours of trainings all designed to help you be the master of your life.

Click here to fill out your deets.

Things were getting pretty tight during the pandemic. We both have businesses and the boys and the pets were spending so much quality time together it was actually getting pretty grim.

Julie has her store front which reopened after a few months. But I was going absolutely bonkers.

So I found a cheap place in town.

It’s where I go to get the serious work done.

I know I know running a business is all about the Internet lifestyle or the laptop lifestyle or blah blah blah. I always thought that was nonsense.

Well, it works in terms of advertising but in terms of practicality I do not believe it works. Perhaps it’s my generation.

I believe in an office that is dedicated to one thing. In my case that thing is the making of money. Nothing else happens here. This is where I come to write the words that turn into money.

It allows me to focus. I want to do my best and I want my customers to get the best. Now renting an office costs money, I understand that. And it is not always practical. Also understood.

For you what I’m talking about is the discipline required to start and run a business. Since your business is the vehicle by which you will secure a better safer happier and healthier life my recommendation is that you take it seriously.

If you can’t get a physical space you need to create a mental one. A room that you enter in your imagination we’re nothing else happens except the alchemy of turning your imagination into a business that makes money.

That’s what we do in our secret email list every day. It’s called The Daily Profit. As soon as you sign up you’ll start getting the emails that contain the words that will help you learn and focus and turn your own ideas into money.

As soon as you sign up you also get access to our exclusive members area where there are over 25 hours of advanced trainings on things such as $1 million product formula and the secret approach to triggering customers into buying from you.

I do hope you like it. It is my best effort to help myself and you make the money making music that’s made when cash changes hands.

Click here to register. You have a choice of signing up for 30 days or getting a whole year.

So there’s been a long-running secret about ugly design – basically when everyone is slick and you go ugly, it’s easier to get people’s attention.

That’s okay as far as it goes and it does have its uses.

But there’s another, more important time to use ugly design that can actually make or break your momentum.

If you have something ready to go, like a product or a service, and you are waiting on a piece of design before you roll it out you’re better off pulling the trigger on ugly.

That’s because the hesitation to wait for something beautiful, or just less ugly is a form of procrastination that doesn’t look like procrastination.

It’s you putting a roadblock in your own way.

If you have a design element that is good enough – meaning it is functional and communicates the value of what you are doing, put on your best polyester suit smile and strut down the runway.

Case in point is my own hilariously ugly sign up form. I put it below so you have something to marvel at.

Yes, the best I could do is something that looks like it’s from 1999. It’s hideous. I am trying to convince myself that it’s so ugly it’s cool but you know, a wart is a wart not a beauty mark.

Best part is I actually spent an hour on it.

But I caught myself fretting about color choices and spacing options and realized what I was doing.

So i tested it and it worked – meaning when you put your name and address in the boxes and hit submit it takes you to the page where you get a free copy of my book The Entrepreneur’s Secret Code.

That’s all that thing is supposed to do.

So I went with it because I was gunning my engine on something minor when there are other, bigger rocks that need sorting.

And you may be thinking this whole thing is a minor point but it is not.

Add up enough of these hems and haws and you never do the thing that actually brings in the money.

If you catch yourself slowing your own momentum in any way, whether it’s ugly design or shopping for gold paperclips, pull up and ask yourself if you are moving at the appropriate pace.

You can have a great idea, understand emotional triggers and have all other kinds of right thing in place but if you aren’t pulling the trigger at the right speed you will miss out.

If you haven’t done so already, head over here to sign up for The Daily Profit, our secret email list where we impart the kind of business savvy you need to make ugly design choice, hahaha.

Oh, here’s my Frankenstein sign-up form for the free copy of The Entrepreneur’s Secret Code: