The Chipotle receipt didn’t make sense to me.
It said $8.50 for the quesadilla.
It was for our older boy, who only gets cheese on a warm tortilla.
It used to be three bucks and I’m talking a year ago.
I asked the clerk what was up.
He said, “they changed the menu.”
I was like, that’s cool, but it’s a tortilla with cheese, is there another way to ring this up.
No he said.
Then he added some dissembling about whatever.
I was like ok.
The customer doesn’t care about the pandemic, worker shortage or whatever excuse a business gives for behavior that makes the customer never want to return.
So yes, you have a right to open your storefront and provide a service.
But it has to make sense to the customer – especially if you want repeat business.
It takes more than an idea, a dream or you wanting to fulfill your passion.
You have to provide a value that makes sense to the paying customer.
In order to enjoy the ongoing privilege of having a business that makes money you have to live in reality.
I think you are going to see a second shock wave of business failures if the kind of behavior I experienced at Chipotle goes wide. People do not have to do business with you!
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P.S. I bought a pack of 10 tortillas and a bag of cheese for less than $8.50!