BITCOIN REACHING ALL-TIME HIGHS! Was the recent headline.
Just a couple months ago it looked like the party was over.
Bitcoin has been in and out of the news for a decade. Where the price will be next week is anyone’s guess.
But I am 100% certain about what drives Bitcoin, and it’s not even a guess:
Stickin’ it to the man!
The premise if Bitcoin is currency independent of a central bank or nation. That is fact.
The promise and advertised benefit of Bitcoin varies on the publication, but it is always about getting away from “fiat” or government-controlled money.
When the price is trending up as it is right now, the mania is obviously about getting rich quick.
And the core of all get rich quick programs is stickin’ it to the man.
I first coined this phrase when I was studying The Lazy Man’s Way to Riches by Joe Karbo. I covered it in How to Create Million Dollar Products and MANIPULATION.
As an emotional trigger it is a recognition that the game is rigged against the common man. It is a desire to not only achieve material comfort but to politely thumb your nose at the establishment or not so politely let the bird fly. Preferably as you jet off on a private plane.
Stickin’ it to the man is probably required in a system that is in fact difficult to navigate. People need at least the fantasy that somehow they can find a side-door or a red pill to opt out of a system that rewards few at the expense of the many.
I think Bitcoin satisfies this appraisal and where it winds up nobody knows. But it will continue to satisfy the deep urge for people to have a fantasy they can win, that they can be non-violently anti-authoritarian, that they can be independent and that they, yes, can be rich.
I hope you see how stickin’ it to the man is a near-universal emotional trigger. People want to believe they can be free. Whether or not they are actually oppressed doesn’t matter. It’s all about singing that Johnny Paycheck song, Take This Job and Shove It.
We need to use this emotional trigger in our appeals.
On the surface, it is an obvious fit for business, marketing and get-rich programs. As in, You Can Retire A Millionaire! While it has lost some of its luster recently the Financially Independent Retire Early (FIRE) movement is all about stickin’ it to the man.
But you can use it in fitness programs just as easily. As in, Doctors Told Me I only Had Months To Live, Then I Found the Banana Diet!
Or you can use it in relationship material, as in, My Friends Thought I’d Never Get Married, But Dr. Rose Helped Me Find My True Love!
The core of stickin it to the man is thwarting other people’s opinions of what possible, escaping poor conditions and having the last laugh – while having fun the whole time. It has elements of revenge, spite, greed, advantage, superiority and status. But the main thrust is beating whatever system or situation your customer is stuck inside, currently hopeless for a workable solution.
Stickin’ it to the man is a solution that awakens dormant feelings of oppression and hopelessness. If you have a product that fits this profile people will be grateful you sell it.