- They want money without work
- Sex without commitment
- Health without effort
Let’s face it, the above list is pretty appetizing. People want it, and they want lots of it.
So if you have a finance or business offer it has to be in the spirit of Charles Givens’ Wealth Without Risk as covered in the How to Create Million Dollar Products program.
You have to tell them it is going to be easy that it is foolproof and only a child or a moron could mess it up.
In love you have to tell them that women, or men, will find them irresistible.
In health you have to say here’s the pill. Or, since you’re not a doctor or a pharma company, you have to say something like the fat melts away or you’ll feel stronger in the first week!
Now there are legitimate and simple ways to have money, sex and health in abundance. Which is what you show them after they buy.
You see when you describe it to them as being easy and foolproof you are selling them what they actually want. When they buy it, they have a choice whether or not they want to take even the slightest step toward fulfilling their own fantasy.
I think my point here is that people will take an action toward their fantasy, namely in the buying of stuff that promises it, but very often the proxy of exchanging money is the only action they will take. Spending money feels like exercising power when in most cases it isn’t.