Welcome to the Greatest Business in the World!
In this letter I am going to describe the greatest business opportunity that is available to every single one of us every single day.
It costs almost nothing to get started. If you are reading this, you already have the tools you need.
This business doesn’t discriminate. Anyone can make it work. It doesn’t matter your age, race, gender or location.
And it is simple. It is so simple in fact that most gurus hate to admit the easy truth behind this business. (Mostly because they make money by making it seem more complicated than it is!)
You see, you and I are human beings. And all we are doing when we engage in this business is present solutions to other human beings. In exchange for these solutions these other human give us money.
And if you come up with the right solution at the right time, there will be lots of humans giving you lots of money for your simple solution to their problems!
And while a lot of teachers will talk about the money you can make in this business, that is not what makes it so exciting.
It isn’t the freedom or the fame that makes it so exciting either.
No, what makes this business so exciting is a simple truth:
People have new problems every single day that they are desperate to solve!
This is the crux of the Greatest Business in the World. We invent solutions to people’s problems and offer to alleviate their pain in exchange for a few measly dollars!
And because people are emotional at their core, they have lots of feels about their problems. If the pain is bad enough and they can’t get it out of their mind they will do anything to get relief!
So our task then is not to buy fancy training programs or invest thousands in software and other technologies. All of those things have their place but in the beginning of our journey they only get in the way. (And sometimes people use them to avoid the real task that is in front of anyone looking to start one of the Greatest Businesses in the World).
And that real task is to think. It is our job to think about the customer’s problem. To understand what they are going through, to feel every one of their emotions and present an offer to them that is so irresistible, so obvious a solution to their dilemma, that they immediately buy what we are offering.
Your ability to create a profitable business is limited only by your imagination!
We human beings only have a small range of problems. They just happen to repeat themselves, over and over again.
Many of the solutions your customers are looking for were actually created over a hundred years ago. Or a thousand years ago. There is nothing new, either about the problems we are facing or the solutions we can use to tidy things up.
What is new is how we think about those problems. How we feel about those problems.
Whether it’s weight loss, relationship advice or making money, we could probably reach into the past and find a way to fix what ails us.
But that’s what we do. We are entrepreneurs, authors and business owners.
We get paid to think.
And by living with our fellow humans, and living in the same world with the same problems, we understand what our friends and customers are thinking. We speak their language and share their references.
So again, our task is simple: we phrase the solution to a problem in such a way that it catches people’s attention.
And this is where the imagination comes into play. The real trick to marketing, to what I call the Greatest Business in the World is to think in a certain way.
And the best part is you can train your imagination!
This certain way of thinking is to get inside the problem in front of us and turn it inside out so that our solution appears both magical and obvious to the customer experiencing the problem.
In the world of business a guy named Joe Karbo published a book called, The Lazy Man’s Way to Riches. This is a classic success story about a guy who studied a problem, people wanting money, and presenting a solution in such a way that sold 3 million copies.
Couple decades later a guy named Time Ferris came along and offered essentially the same product. But he used his imagination to come up with a new concept for the same idea. His book was called The 4-Hour Workweek and it was also a big seller.
Do you see how these two men, decades apart, presented a solution to an audience with the power of their imagination?
I understand it might not seem obvious that these two products are essentially the same idea, presented in different ways.
It was only when I undertook this field of study that I started seeing these patterns. The two examples listed here are part of a book I wrote, called How to Create Million Dollar Products.
Once I started seeing these patterns I was able to identify a very specific formula behind these bestsellers. And because I was thinking in a certain way, I eventually compiled 120 examples of these bestsellers and put them all into that book.
It was from studying these examples that I trained myself into thinking in a certain way. Don’t worry, you can still get access to that book, but I have a few more revelations to share with you about the Greatest Business in the World.
The key to helping people solve their problems goes through their emotions
So let’s say you have your concept dialed in. You have identified a problem and come up with a fun way to express it.
You have about half the equation right there!
The rest of your effort will be understanding the emotional needs or “triggers” that motivate the customer.
You see, just because someone has a problem, such as being lonely, broke or overweight, doesn’t necessarily mean they are ready to act.
Remember the 120 case studies in the Million Dollar Product book I told you about?
Well as I was going through all the examples of best-sellers from the last hundred or so years I noticed a deeper pattern.
All of the advertising, the commercials and sales letters were laser focused on triggering people’s emotions they might have about the problem they were experiencing.
And once I saw this pattern, my mind opened up even further into what I call “thinking in a certain way.”
It became obvious to me that people, when they did buy, were responding directly to the emotional triggers presented in the advertising messages.
And because I take notes when I am learning, I eventually came up with a list of 70 emotional triggers that can be used to motivate people to purchase our goods and services.
And when you understand these triggers and can put them to use, that is when you will truly have your very own Greatest Business in the World.
(And I put these lessons into a second book, titled, MANIPULATION – Emotional Triggers that Make People Buy!)
I hope you have caught on to the real idea in this letter!
I have spoken about the Greatest Business in the World. How it is available to each of us every single day. This is true because it is based on understanding great businesses come out of presenting an appealing solution to people’s problems. And because people’s problems are constantly evolving, there is always a new opportunity to create a new business solution.
I’ve spoken about presenting an offer in a unique way that catches people’s attention. And I’ve also mentioned how zeroing in on people’s emotional triggers is the way to creating compelling sales messages that makes people buy.
But the real idea presented here is about “thinking in a certain way.”
Thinking about people’s problems and how to solve them. Thinking about their emotional needs and addressing them.
I came to this way of thinking through study, observation and trial and error. I have recorded my findings in two books, How to Create Million Dollar Products and MANIPULATION – Emotional Triggers that Make People Buy!
But the real trick to creating and running your own Greatest Business in the World is practicing this method of thinking in a certain way. This is where you will have your breakthroughs, in product design and creating sales messages. There is no substitute for looking at the world in this manner and thinking how to satisfy the needs of the marketplace.
You can begin training your imagination to think in this way – the way that creates Million Dollar Business – by reading the two books described here. They are included when you sign up for the daily email below.
And it is those emails, that present daily topics related to meeting the concerns of the marketplace, that will truly help you to “think in a certain way” so that you too, can create your very own Greatest Business in the World.
Click the button below to get both my books, PLUS the daily email list that, combined with your imagination, will help you create The Greatest Business in the World!