As digital media is now overtaking traditional TV and movies, we are starting to see the lines being blurred between celebrity and lifestyle entrepreneurs. Here are some samples and comments:
- Tim Ferris – author of The 4-Hour Workweek, covered in How to Create Million Dollar Products. I know he’s done some movies and maybe TV, but he is a lifestyle entrepreneur who became a brand, though not necessarily a celebrity. The main takeaway from him is that his original 4-Hour book was a TACTIC as part of a STRATEGY to become a lifestyle entrepreneur. He’s had side projects, notably bio-hacking, but now he has a profitable podcast. I heard some comment that he’s now humping the spirituality drum. Both the podcast and the meditation shtick are TACTICS. Pro tip – do as he does not as he says. If you want to be a lifestyle entrepreneur understand that is a STRATEGY, requiring a TACTIC that you can let ride or switch as opportunity arises.
- The Kardashians – Never seen a minute of the show but you can’t escape their influence. They are celebrities, and business geniuses. One of the women became the first “billionaire” using social media as a marketing platform. The b-status was inflated but she did have a multi-centi-million dollar payout.
- Real Housewives, assorted cities – bourgeois white trash. Nothing without the platform. Lifestyle entrepreneurs pretending to be celebrities. Note – they are selling mental illness as being acceptable.
- Kanye West – never heard a song. Apparently an actual genius. Seems like a lovely human being. Extra points for fronting Jesus, completing the God, Celebrity, Lifestyle entrepreneur trifecta.
- Anton LaVey – author of The Satanic Bible. He was a 1960s hippie in San Francisco who found a shtick that stuck. While his product was a bona fide hit and created a cultural phenomenon he is at his roots a lifestyle entrepreneur.
Each of these examples contain elements discussed in the first two sections. They all create a (mostly) non-deliverable product that provides hope, entertainment and so on. But in the end their main product is giving the audience something to believe in, and therefore meaning.
Want to be clear I am not talking about deep meaning or the answer to life mysteries. I am talking about surface meaning which is where most customers live.