Hey, this is Frank publisher of Retired Writer’s Club, our secret email list that goes out to business owners, just like you who understand the only legitimate goal of business is making money.
I was just laughing a little because today’s topic is customer sell themselves. Right? Julie just bought a new item for the kitchen. It’s called a cloche and it’s a circular dish with a domed lid. And it’s nice.
It’s a nice kitchen accessory or element right. And it’s new for us. I mean, I think it’s kind of European, you know, it’s common, you can buy it, but we’ve never had one.
So Julie went and got some pastries to put in it and we sat back and said, isn’t that nice? And I noticed that after being inside the cloche for a couple of days, they were staying fresh. So I told her about that and then she said, yeah, isn’t it nice.
And so we are talking to each other after the sale, about how much we liked this item that Julie bought for our home.
And that’s an example of how people sell themselves on having made a purchase.
Understand that people will do that. If you’re selling something nice. If you have pre-sold them, which we talked about in another video that is getting them excited about all the benefits they’re going to experience from it.
People don’t want to feel dumb after they have spent money on something. So that’s what I mean when people will sell themselves, even after the fact.
It’s kind of out of your hands, except in the phase where you are designing your product, advertising and talking about it and pricing it and delivering it correctly. So there are some things you can do to ensure that people re-sell themselves after buying your product.
Because if you don’t they will be complaining and thinking they are stupid and they will take that out on you.
So I hope that after you subscribe to Retired Writer’s Club, by clicking on the link below, you will say to yourself, this was a good idea, getting on Frank’s secret email list. We’ll talk to you soon.