I don’t know how they get away with it. There are advertisers on the internet using images of celebrities with headlines line, She used to be famous now she works nine to five!
These are the clickbait sites that make you click through pictures and captions to hopefully get to the story of Angelina Jolie.
I would be surprised if lawyers aren’t already active suing the advertisers and networks and publishers that participate in this. And there is a rich, if underground, history of how millions have been made over the last 20 years with these kinds of loopholes.
Morality? Eh, it’s about getting away with what you can get away with, that seems to be the new norm that our digital life seems to be teaching. As I wrote in both How to Create Million Dollar Products and MANIPULATION, we study the tools in play and make our own decisions.
I was reading about P.T. Barnum last night and when he got hit with similar accusations his answer was something along the lines of “if they got value out of it no harm was done.”
The maligned celebrity may think otherwise.