I was driving down the road the other day. The lack of traffic was still eerie after months of Covid-induced restrictions.
You can’t miss the shocking number of empty storefronts – especially the ones that used to house business – unless you’re trying to avoid dealing with reality.
With all the apocalyptic news coverage you might expect my reaction to be negative and full of fright.
But I experienced a sense of peace back of an odd sensation.
And let me tell you, it’s gonna’ be alright.
Businesses are going to come roaring back. The sun is going to shine and we, as a whole, will experience a moment of happiness and gratitude for it all.
The sensation I experienced was that of a burgeoning, and desperate, need for people to get back to living.
And for us, living means business.
I had an appreciation in that few moments, of how much people need to transact commerce.
Not just the store owners and entrepreneurs, but the people.
They need us just as much as we need them.
They need to walk into stores and say hello. They need to buy things they don’t need maybe, or get something fixed or dream about next summer, when they’re going to be grilling.
In that moment, I knew, without a shadow in the sky, that business is a vital function of human society. It’s how we get to know each other, it’s how we feel useful, it’s how we feel alive.
The spending of money is a proxy for the human need to exchange energy with one another. To confirm our suspicions, to bolster our beliefs, to give us meaning and to contribute, either as proprietors or customers, to the feeling that life is an ongoing process in which we each play a vital role.
It was a good feeling, not just for me as a business owner, but as a human being.
(But seriously folks, if you’re considering renting retail space, holy cow is it gonna’ be cheap!)