You are not trying to make an audience or create one or trick a bunch of people into following you and buying your goods.
The audience exists.
As long as you are doing something that appeals to people at some scale, the audience exists.
Today I looked up paddleboards. There is an audience of people who do it, who live it and who talk about it.
They buy paddleboards and equipment and lessons and vacations.
With the music school there is an audience of people who want to take lessons.
While we are limited by geographic area there is an audience of people right now who are willing to buy.
We do not have to educate them on the idea fo taking music lessons.
There is an immediate audience, mostly of parents with kids on teh 3-7 year age range.
There are teenagers who want to learn guitar and there are adults who want to pick up where they left off decades earlier.
And there are adults who have always thought about it and may try it someday.
The audience for your product exists.
Your job is to figure out how to reach them quickly and cost effectively.
You can wait 20 years to get 600 customers and you can’t spend $1,000 to reach someone, for most case studies.
Start with the idea that the audience exists. They want to hear from you. They are eager to learn about what you have and who you are.
This is going to eliminate most of humanity. So stop trying to entertain the world.
Talk to the audience that you know is out there, go where they hang out. Listen to what they are saying if you can. Engage a few people in conversation.
Don’t strain. The audience is out there.
It may be that no one has aggregated them before. This was true for Charles Bukowski and Glenn W. Turner and the iPod. You may be that desperate that enterprising or that visionary.
But if not, just work the avenues that are known confident that you are talking to the people who want to hear from you.