The plot of the movie is pretty simple.
Upstart contender gets snubbed, then vows revenge to show the big dog they have what it takes.
The upstart in the movie was Ford Motor Company, so they had plenty of money to throw at the project of making a name for themselves.
But the marketing lesson in Ford v. Ferrari wasn’t the usual David and Goliath take. After all, who cares about rich companies battling for a trophy?
No, the lesson was delivered by Lee Iacocca in a dramatic scene where he said, “people want some of that victory.”
His premise, that proved true, was that end result customers want to be associated with a winner – even if they are never going to be in the position to buy one of the expensive race cars.
People want to be associated with winners. At one level its vanity, and at another it actually does lift them up.
You can apply it in your marketing.
We have a whole course dedicated to understanding psychological triggers that motivate people to buy. That’s just one of the bonuses you get when you subscribe to our secret email list.
You can enter our elite Winner’s Circle by clicking here to subscribe.
Please forward this article to someone you think might like to read it – thank you!