Just like you can’t eat all day and expect to avoid Type 2 diabetes, the ratio of our activities to preferred results is something we have to monitor.
I am glad you’re reading this 8-page newsletter. It’s designed to give you information and advice to help you make money. It’s also meant to be a brief touchpoint, after which you get back to the business of your business.
Which is not to be endlessly buying books and programs and listening to podcasts about the business you wished was doing better.
How much work are you actually doing? And how much of that is actual work, vice admin functions that allow you to say to yourself, at least I’m doing something.
No.
I hope you have defined what is the actual work of your business. A rational and short list is: serving customers and doing marketing to get more customers.
As a bonus you can add, developing more products to get more money out of existing customers.
This is where the bulk of your ratio lies. The short list.
For me it is writing and marketing.
For Julie it is running the school and marketing.
For Tim Cook of Apple, it is selling iPhones, developing new products and marketing.
The other stuff is important. You have to study marketing, you have to read what’s going on, you should dip your toe into things like good podcasts and email lists.
My best-case scenario for you is that this magazine, as well as my books, fall into the small part of the ratio and that you go back to the actual work of your business excited to take their money and then find new ways to take their money.
Keep an eye on your ratio and you’ll be fine.