No matter what you’re selling, make it fun.
People should be happy to go there, wherever it is. They should want to tell other people about it.
Hope is a big emotion, as is delight.
The phrase, “it should be a party,” popped into my mind.
Then I remembered an old song, “Havin’ a party” by Southside Johnny and the Asbury Jukes.
It is a bar song. Loud and raucous with horns and back up singers. Cheering crowd and clapping hands thrown in for measure.
The song itself is a party.
It makes you happy, makes you want to be happy and be around happy people.
Does your thing have cool features? Does it make people smile? Is it something they keep in their pocket like a rabbit’s foot?
Julie is the master of this at the music school. She is always tweaking things, small things, that people notice.
It doesn’t take a lot of work and it isn’t sneaky. It makes her happy and it shows.
Don’t you want to be happy when you go to work?
Get yourself in the party mood and make sure you get it across to your folk.
(More of this topic tomorrow. I had a brainstorm.)