Hey, this is Frank and I want to talk about the emotional trigger of fear that makes people need the result of what you’re selling or what you’re describing. And this fear also may either make them buy or not buy what it is you’re selling. And there’s a nuance to fear. So people are afraid of, let’s say the impact of being overweight. They know it’s bad for them. They know that it can lead to an early death or decrease mobility or sadness. You know, all the things that being overweight entails. And I do want to escape that state of being overweight. So they have fear of what could happen to them if they don’t address the problem. Right. And we know that as marketers, we do appeal to fear, right? And we do that in many ways or many instances to help people because people maybe don’t want to pay attention to the fear that’s lurking in the back of their mind.
They don’t want to face the consequences of eating too much. Or letting their relationship slide or not having a job or, you know, not getting additional training to advance in their career, et cetera, et cetera. It’s human nature, right. To be afraid of consequences of not taking action. But here’s the subtlety. People are afraid to do it. They’re afraid to do the thing that they know they have to do to get the results they want. Again, it’s also human nature, right? I mean, we hesitate maybe before doing something that could bring a great change because it’s fear of the unknown it’s fear of success. Right? So what I think that we do as information marketers, as service providers, as teachers, is we help people get over the fear of the fear, right?
And we say to them, Hey, you can do this.
You can lose weight. You can gain this certification. You can learn how to be a better person in your relationship. You can learn to be a better parent. Don’t be afraid of the thing that you already know is an issue, right? And I’m here to help. So it’s a subtle dimension or aspect of fear that we’re helping our customers with by being us, by being in the business of whatever business it is we’re in. Right? And so I’m talking about the emotional trigger of fear in customers, which is a big driver of purchase decisions. And we can be aware of it. We can use it ethically and say, Hey, you know, especially with fitness people, I like fitness people. I think what they do is important because in many cases they’re saving people’s lives. So you don’t want to be cruel at all.
You want to say, Hey, you know, being overweight is a bad thing and it’s going to get worse. I’m here to help. So they have the fear of the condition of not taking action of losing weight, but they also have the fear of doing the thing. And that’s why we have to help, get them across that threshold. So again, this is a discussion of the emotional trigger of fear in marketing. And there are some subtleties and aspects to it that we can or should be aware of in order to help our customers make the purchase and get the result we want them to get. Of course, I am talking about my overall program, which is called MANIUPULATION – emotional triggers that make people buy. It is a six and a half hour audio program available in the member’s area. And we discuss it many more emotional triggers in addition to fear, in addition to, let’s say confidence that we want to instill in people to buy from us, that they can trust us, that we know what we’re doing, that the thing we do actually does something that they want.
Right. And, um, and that we are there to help them through their fear of not taking action or, you know, uh, helping them get to the result. Right. So what I’m saying to you, if you are in the marketing business and you have some concerns about getting the results that you’re looking for, my program, manipulation is a revolutionary way to look at marketing. I understand in copywriting, I understand social media, I get it right. I know we have to do those things, but the emotional triggers are the real engine underneath all social media actions underneath all copywriting, underneath all advertising and offers people by their emotional triggers. They don’t buy your stuff. They think they’re buying your stuff. But what they’re doing is satisfying their emotions. And I believe leave that once you dive into the manipulation program and start thinking about emotional triggers in the way I’ve described in this video, your marketing will be more effective.
You’ll have a freedom of being able to talk to your customers because you will understand them better, right? I mean, that really is the golden goose or Holy ground, whatever you want to say, you want to understand what your customer’s real needs are. And it’s not to lose weight. That real emotional need is to get over the fear that they, of losing weight or, you know, the shame or embarrassment or the desire to look good. Right? That’s vanity, all of these emotional triggers are covered in the manipulation program. I find it to be a very rich way to think about marketing and it’s very liberating. Okay. You don’t have to worry about the perfect headline because you’re thinking about your customer’s needs and your customer’s needs are emotional in nature. And you can find out more about that in the manipulation program. It is at the website, it is a, what do they call it? Streaming audio or downloadable audio. So you just, once you join, you log in and you can listen to the six and a half hour audio program. Again, it’s very rich. It’s very easy to access. Uh, you know, technically, and in addition, I’ve made it affordable because I want to get the word out. I want people to understand that emotional triggers are what people buy. They are, what makes marketing effective. And I hope to see you inside the member’s area!