There once was a piano teacher who was quite happy teaching piano.
She was a one-person business. She got students and taught them, the parents paid her. and everyone was happy.
Then she found a charming studio space in a busy town.
For awhile she kept at her business model of being the teacher to students.
After walking through her studio space for a couple months the obvious dawned.
She was paying rent for 2 empty rooms that didn’t have anything but charming decorations in one room and a not-so-charming pile of office supplies in the back room.
Couldn’t those 2 rooms be converted into more studio space? Where more kids could learn piano and more parents could be happy and more money could be paid?
So she got to work. First the junky room had to be decorated so it too could be charming.
Then she advertised for teachers and found a nice young person still in school.
Then she figured out, slowly, how to advertise for more students for a new teacher.
This required a couple changes, mostly in her mind.
She had to stop thinking of herself as a piano teacher and instead think of herself as owning a school.
Because the nice young person didn’t have much experience she had to draft up policies and implement a training program so he could teach in a charming manner similar to hers. Branding and all that.
The first teacher could only work 2 days a week. That left five days of capacity that could be filled in the back room. Since lessons are only 30 minutes long that left a lot more students to find.
Now she is thinking as a business owner. She had calculated the capacity of the back room and figured out how many students can fill it and how many teachers are needed to serve the students.
Then she did the same thing for the middle room.
Now instead of teaching a few dozen kids herself, she is working to make sure all the rooms are filled, the teachers are teaching and everyone is getting paid.
It is now a business and she is now a business owner.
For those keeping score this shift has tripled revenue. That’s 300% more money coming in every month – and going back to the original premise, she is still paying the same rent on the space. Yes, there are salaries and marketing expenses, but there is also extra income for our newly-minted business owner.
Because this business is situated in a good market for that kind of thing she is discovering there is a greater need than the charming studio can support – even with all three rooms humming. So she is looking for extra space and keeping the marketing and teacher identification program humming.
She still teaches piano to her own group of students. Eventually that will diminish with additional locations – to the point where one day she will be solely the owner of a music school who started life as a piano teacher.
Again, for scorekeepers we are looking at a long-term tripling of personal income.
This is the power of thinking about capacity. It can transform a business and money, yes. And it also transforms the person from someone plying a trade into someone running a full-fledged enterprise.
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