I’m going to look at a sailboat right now and will keep this short.
The key to marketing is understanding your customer’s emotional triggers.
Every human being, including me and you, buys things based on our feelings.
Or how the product makes us feel.
Or how the marketer assigns emotional values to their products so that in turn you buy them.
I bought an iPad because it is cooler, because it is the original and because it says to me that it says to other people that I am like a cool person because I buy Apple.
Julie buys certain brands of clothing for the boys because doing so satisfies here feelings about being a good mother, being socially acceptable, cool or not cool, etc.
We all do it. If you are in the fitness niche there are 7-10 emotional triggers in your customers you have to hit if you want the sale.
The key is figuring out the emotions in your customer.
If you then write your advertising, even design your product in such a way that it satisfies those triggers you will have customers.
I have positioned Retired Writer’s Club in a certain way. It is for people who are tired of the rat race, who may be afraid for their financial future and who want to demonstrate they are smart, accomplished and have status.
It is the core of every marketing message that works.
The in-depth explanation of this is in the book, MANIPULATION in the Exclusive Member’s Area. You get it free as part of your subscription to Retired Writer’s Club.