Some people said what Joe Karbo did was unethical.
He ran an ad for a book that didn’t exist.
Hundreds of orders flowed in.
According to legend, Mr. Karbo issued everyone a refund.
Then he sat down and wrote the book that generated so much interest.
Then he ran the ad again.
And then he was rich.
The book in question is The Lazy Man’s Way to Riches. It has a cult following among marketers, mostly for its story of success.
Businesses float prototypes in front of potential customers all the time.
Automakers do it with concept cars. Other companies do it with polling and information seeking efforts such as, “what do you want to see us do next.”
Mr. Karbo had an idea. He tested it in the marketplace by writing and then spending money to run the ad.
And since he returned the order money I think he has clean hands.
The Lazy Man’s Way to Riches is just one of 120 case studies in our program, How to Create Million Dollar Products!
One of my favorite parts of this case study is that it was written by an individual, just like you and me.
As you go through the program you’ll see over 100 examples of people – some writers, some fitness types, other entrepreneurs – who created their own million dollar product.
People like you and me are the ones who create them. We are the ones who take the risks. Mr. Karbo did not have the spare cash for that ad but he thought he had a good idea and he took a chance.
It is possible to create a million dollar product. It is easier when you know the formula in our program – and when you study the examples of those successful, daring men and women who came before us.
And you can have instant access to How to Create Million Dollar Products! and it’s wealth of profitable information just by signing up below.