Hey, this is Frank author of MANIPULATION – emotional triggers that make people buy! It’s a deep dive into consumer psychology. Our premise is very simple:
- People don’t buy things
- They buy their emotions
- And the emotions are in the people not in the product.
What marketers do is associate emotions with the product so that people then buy it. It’s a chicken and egg situation.
It’s an advanced concept for marketers that the smart kids are already doing and have been doing for years and years.
As a matter of fact, it’s how they’re programming artificial intelligence to write advertising that appeals directly to human emotion.
I want to talk about why you never have to run out of material.
And it goes back to our original concept that people buy their own emotions and emotions are infinite. If someone is afraid, you can talk about their fear, a hundred different ways, and some fears are legitimate.
For example, the fear of being obese and having, I guess, what they call co-morbidities or problems associated with that state, it is a dangerous state to be in.
You don’t want to harm people but what you’re doing with fear Is helping them get to the situation where they can make better health choices, where they can say, Hey, I’m going to drop this 70 pounds of excess weight that is endangering my life.
That’s legitimate and I would say ethical use of fear because they’ve gotten into this situation and we all know that they have to get out of it, right?
It’s up to your ethics, your own morality, how you actually use things like fear and the other emotional triggers.
But if you really look at it, a guy like Jack LaLanne or Richard Simmons, apparently they were wonderful people in the fitness field and they implored their own audiences for decades to get healthy. And sometimes they alluded to the fears of not being healthy.
Richard Simmons in one of his TV spots actually had a vanity license plate that read: Y R U FAT. I don’t think he could get away with that today due to increased sensitivities.
So I hope you see that understanding emotional triggers and using them can be ethical and can actually help your customer. But you never have to run out of material because people’s emotions are infinite.
There’s a total of 71 emotional triggers that compel human beings to buy things all covered in the book, MANIPULATION. It’s a six and a half hour program available at the website.
There’s lots of other things that come with your membership, including an 11 hour course behind the science of creating million dollar products an hour and 40 minute course on the mindset of entrepreneurs, what it takes emotionally and mentally to have your own business.
Plus there’s a really fun little course on how to write a book in just five minutes a day.
And on top of that, what I think is the flagship product is our secret email list that goes out every day. Called Retired Writer’s Club it helps you focus on the only goal of business – the making of money.