People buy because they want something. We sell it to them because we are in the getting of money.
That’s a clean transaction.
People need stuff. We provide stuff.
There’s a guy out there right now who spent decades in kind of a slimy business. The last several years he has been on an apology tour when he talks about what he did and there’s always a hint of shame to what he writes.
Well, even though his business was kind of slimy, the people did buy.
He didn’t sell drugs that killed people, and he did not bankrupt anybody.
His products we’re all under 100 bucks and more sizzle than steak.
The reality is that most of the people who bought his products never used them.
I still say he shouldn’t apologize.
His company generated economic activity. People bought his products because they were good at appealing to emotional needs.
For those who followed the programs they got some value.
But most of the benefit came from the act of buying and selling.
That’s why no one needs to apologize for selling.
People get what they want at the moment of purchase.
We have piles of toys and clothes for the kids. Some of them get used some of them don’t.
But we made those purchase decisions for lots of reasons. To be good parents, to prove we can provide, to express ourselves emotionally, etc.
Every couple months we fill up some black garbage bags.
We are consumers and you are a consumer.
You are in business and I am in business.
We sell because people buy.
And because we do have the desire we sell good things.
So we do not apologize for selling. It is an essential function of being human.