“You can get everything you want if you give enough other people what they want”
This is a good thumbnail for how to think about the getting of attention as well as making sales.
Running a successful business means selling stuff that people want. It means serving their needs. And if you do that you are likely to be able to get attention using one of the three methods discussed previously.
In our method we think about people’s emotional triggers – because that’s what they really want. And after we figure out their triggers we either design a new product that means them or craft our message so that it speaks to their true needs, the ones that make them buy.