Ever notice the gleam of insanity in the eyes of car dealers who are filming their umpteenth LABOR DAY SPECIAL!!!!
I love watching car dealers pitch their stuff because one day I figure they are going to start foaming at the mouth and cackling and run around in circles.
Those folks understand they have to pitch their products everyday of the year.
They yell at the top of their lungs acting as if a cold piece of metal on a hot chunk of asphalt is the most exciting thing in the world.
Well it is and it isn’t.
The car isn’t exciting but the sales that result from their maniacal pitching are.
(I think what really motivates them is the knowledge of how much it costs them to run their business – some car dealers spend a $100,000 a day to stay in business.)
And due to the insane cost of running a car dealership they know they have to repeat themselves day after day to keep the lights on.
You never know if the person hearing your pitch for the fifteenth time is ready to buy a car TODAY, or if you just happen to come across someone for the very first time who says, yes, I do want a new car with leather seats and a sunroof.
The easiest way to overcome repetition burnout, without losing your bag of marbles is to understand the emotional triggers of your customer.
That is the way to stay sane. Because it doesn’t matter if you get emotional what matters is that you address the customer’s emotions.
This is covered in our book, MANIPULATION – Emotional Triggers that Make People Buy!