You can go to garage sales in your neighborhood this weekend and open up a gym on Monday with all the unused, brand new fitness equipment you’d pick up.
The point is that people do not use what they buy.
But those people were sold. Those products didn’t show up in their garages by themselves.
Low usage rates are a well-known secret.
And it doesn’t even matter how awesome your product is – it’s just human nature.
People don’t even use the antidepressants prescribed to them – and they actually provide instant relief!
So don’t beat yourself up.
Your job is to sell them the fantasy that your product can provide. They will buy the fantasy.
Whether or not they use it is up to them.
Of course it’s in your best interest to make something great – and to encourage them to use it and get the benefit that you know it provides.
Even the people who don’t use it will appreciate it and will buy your next product, because this time they’re gonna do it!