No getting around it, loud rude and abusive behavior is rewarded on the Internet.
Just scanning the news today there were 3 or 4 celebs under fire for wacky things they said.
One of them was mocking the death of another. That’s just horrible.
In business you can use controversy to attack your competitors and get attention.
Because then the media will pick it up. And you are basically getting free advertising.
Or at least name recognition.
Wendy’s does this to Mc Donald’s. For some reason they are admired for their social media “game.”
Over time though I think it is a negative.
Still, you need an “enemy.” And you can do it in a way that is less dangerous than some.
With diet and weight loss, it can be “the big food companies” that put sugar in everything.
Or advertising that promotes overeating.
In finance it can be the “banks” or everyone’s favorite, that “lousy job” keeping you down.
In relationships it can be unnamed meddling in-laws or BFFs getting in the way of your BAE.
Using these enemies can give you some spice without making you toxic.
I am pretty clear that Internet feuds, flames and snark aren’t the best way to go.
Long term the best way is to understand that you can have a good product aimed directly at your customer’s deep emotional needs. I address that in my program on emotional triggers that is yours when you subscribe.
Yes, people like hatred but it burns them out. There are other ways to motivate people without you needing to take a shower after sending out some especially nasty tweet.