Today is a great day. I went over to Staples with printed copies of MANIPULATION and How to Create Million Dollar Products. I wanted to have them spiral bound as print book samples.
They are 120 pages and 250 pages respectively. Both started life as audio products.
In each case I worked from written notes and outlines, then just got in front of the microphone and said what I had to say.
They are both available at the website as digital courses.
But I wanted to turn them into books. So I took the MP4s and had them transcribed using an online service. Total cost about $325.
Modern digital transcription is pretty good. It captures all the words and once I had all the files transferred I had a rough draft of each book.
At that point I could have spent another $500 or so, maybe $750, and had an editor clean up the text. Then I would have had the physical books I wanted and life would be grand.
I chose the hard route.
I went through each file, approximately 200, and hand-edited each one, often listening against the audio file. Some of the words were garbled, not captured correctly or the syntax was backwards. A lot of it was punctuation and formatting.
It was painful. I did not like doing it. It seemed like it was going to take forever, which lasted about 3 weeks.
But I decided to hit myself in the face on this one for a good reason. Listening to the recordings while reading the transcription and cleaning it up, all contributed to helping me get the information deeper into my bones.
Both products are legit. If you go through the Million Dollar Products program, you will understand the formula and be able to spin one out of your imagination. MANIPULATION will change the way you think about marketing forever.
Of course I know the material, I spoke and wrote the words. Point here is that going through rich material, even stuff you know benefits you. For each of those products I recommend going through them at least 3 times.
This applies to anything you “know.” I do situps every day. They are boring and painful. They help me keep a 30-inch waist. When I catch myself being bored, I go deeper into the exercise. Concentrate on the single repetition I am doing, maybe add a little nuance to the effort. I am getting better at situps everyday.
In both cases, for my books and my situps, you probably would not be able to tell anything different about me from day to day. But it changes the way I feel, about my product and myself and I know that it comes across.
Sometimes the hard way is the smart way.