So a lot is being made about declining television ratings for professional sports. All the numbers are down. The political right is trying to make the point that it is due to the intrusion of politically liberal positions of the leagues and players. Their slogan is “get woke, go broke.”
While that may be part of it but there are 2 other reasons that are important for business owners to pay attention to.
First, there was an interruption to the schedule. Specifically the regularity and frequency. Over the years people’s lives have been molded around set schedules of the particular sport they follow. Could be games on Sundays or 162 times a year. Doesn’t matter what the schedule is, but that there was one.
When you interrupt the schedule on which you have trained your customer, you are interrupting something deep in their psyche. Might as well punch them in the face. The effect is the same, they not happy with you.
Second, the interruption to the society. The Covid lockdown has disrupted the psychic web in which we love. This is the go to work, feed the kids watch a game rhythm. This is the overall ecosystem in which our personalities and habits have been molded.
The society-wide interruption is the big killer here, bigger than the schedule breakdown or the woke Olympics.
This kind of society-wide disruption is not just disturbing. It makes people re-think their choices. Well if I’m not going to work I’m watching TV all day anyway. Was there a game?
See what I mean? In both cases you have broken the structure. And this is different than turning a pound of coffee into an 13.5 ounce can. That kind of revision is annoying to the customer but it doesn’t disturb their entire energy field.
Here’s the takeaway: Break the structure, break the customer.
Or at least the customer relationship.
The second takeaway is this Covid thing, by virtue of disrupting everyone’s life, and many business relationships, is a huge opening for new businesses.
These new businesses will come in, establish new schedules, new relationships and reap the rewards.
Sports are just a business. If they can’t maintain their relationship during a crisis that is nothing to worry about. It doesn’t mean anything beyond what I’ve laid out here, woke or no.
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