When I first planned this message it was going to be about how business owners are attacked in the media and all that.
We know that to be true of course but letting this idea cook for a day I think it is more true that media functions to demoralize everyone, without fear or favor.
It’s not intentional like at the conspiracy level it’s more the nature of the beast. You know the fable of the scorpion and the frog I assume.
But demoralization is the hidden threat. Just the thousand and one conflicting messages about what you’re supposed to do, think and buy are enough to scramble your compass.
You have to fight.
You have to understand that demoralization is all around you, in the water and the air.
Yes, the man is tryin’ to keep you down.
But we are the counter-agents to demoralization. We are not moral agents or motivators exactly.
We believe in progress. We believe in getting stronger and richer and directing our own lives. And we do it by selling solutions.
We do it by inventing new products and saying the things that (at times) help people fight against the same forces that threaten all of us.
We do it by remembering that we have this one life to make our own, that we have the authority to do with it as we see fit.
Because that’s the essence of demoralization – trying to get you to surrender your authority.
Just knowing this effort is at work is often good enough to get you to shake off the gauze and see clearly.
But then if you examine any weakness you’re feeling such as doubt or fear and ask yourself where it came from, it’s also clear that it came from outside of you.
And when it’s bad enough, and gets inside, you think you are the fear and the doubt and wouldn’t you know it you don’t have the energy or faith to carry on.