The Dark Side of the Moon spent 741 weeks on the Billboard sales chart.
That’s over 14 years for an album that was released in 1973.
When asked what contributed to its longevity, a record industry executive said, “someone turns 13 years old every day.”
The lesson here is to never get tired of your product – because there are thousands if not millions of people who’ve never heard of it.
And hundreds if not thousands of people enter your market for the first time every day.
They’ve never heard of you or what you have to offer.
The trick for you is to remain fresh, to remember that someone new will hear one of your messages for the very first time.
That’s why you should always be refreshing the benefits you have to offer.
No one cares about the features.
When Pink Floyd released their music it came out on a grooved piece of plastic.
Then it was transformed into a smaller piece of plastic, and finally, digits.
The form doesn’t matter.
What matters is the experience you have to offer to the person who’s meeting you for the very first time.
They have the same problems or needs your customers had when you first conceived your product.
In reality, based on how products are usually created, that new person has the very same problems you once had.
The problems that led you to create the product.
So you’d be well advised to remember the agony of not knowing what you know now.
As well as the relief you experienced when you finally figured out the solution.
The solution that that new person is looking for, today.
The solution that someone will be looking for tomorrow.