If you want your business to succeed, you must assume the sale.
You must believe your next prospect is going to buy.
You must expect that a payment notification will be waiting for you in your email inbox.
You must think of your sales projections in a matter-of-fact way.
Not as goals or “wouldn’t that be nice,“ but as ordinary fact.
If you cannot achieve the state of certainty that you will make the sales necessary to run a profitable enterprise, stop now.
If you can’t do this, you’ve lost before you’ve begun.
This concept of assuming the sale was taught to face-to-face sellers for over 100 years.
The idea was that when talking to another person you were so knowledgeable and so certain of your value proposition that they would of course sign on the dotted line.
This idea is not taught in Internet Marketing.
I don’t know if it’s been forgotten or simply overlooked.
Of course since you’re not facing your customers in person, and maybe no one else has figured out how to modify it to our circumstances.
But isn’t it obvious that you have to begin with yourself?
That’s how early sales training was structured. They would teach the sales rep the product, the pitch and the techniques necessary to go into a sales meeting with the right attitude.
But on the Internet you have to do it for yourself.
When you instill this attitude in yourself, everything you do will be imbued with this idea. That your value is obvious. That it makes sense to buy now.
When you assume the sale, within your own mind, everything about your enterprise will reflect this posture.
As you go about the tasks necessary to run your business this assumption will help you focus your time and ensure that every element you create is directed toward making sales.
So begin to assume that you will make the sale, every day. The Internet is open 24 hours, so why not every hour?
The level of sales you achieve is 100% determined by your attitude. All you have to do is assume the sale – then back up that assumption with marketing material, media and product that makes good on that promise.