At this point they are old hat but I bet it still works.
I am talking about a publisher sending out an email with a deliberate mistake in it – and then following up with an OOPS! subject line and giving you some sort of insider deal.
It happened to me today. A software company sent me an offer for an upgrade for which I was not eligible.
Then a couple hours later they sent the OOPS! email, apologizing for their mistake and offering me a GENE$ROUS 50% off discount for my emotional healing.
I almost fell for it. But then I was like, OH.
Now the deal is actually good and I might buy it.
But I did want to share it with the group.
Now if you make a legit mistake this kind of email is fine and perhaps necessary.
I sent out one of these when my software belched and messed up an email blast.
I would also say that you can intentionally program these kind of messages for your audience.
But be aware the trick of doing it intentionally is over 10 years old and some people are onto the game.