As I type this my stats tell me I have the following content scheduled for release:
- 63 days of free emails
- 68 days of Retired Writers Club
- 24 days of YouTube videos
I have finished all that work and it is uploaded.
And since work was involved I would call this “semi-automated.”
Scheduling content is a tool that has been around for awhile. So that’s not the great revelation here.
But there is a value for business owners besides not having to be in front of a device every single day sweating out the hits.
When you produce and schedule your content in advance it gives you breathing room in your brain.
You are not chasing the rabbit trying to figure out what brilliant thing you’re going to say.
This allows you to think strategically about your business. To see if what you are doing is getting results and deciding where you want to go next.
And when you look at your schedule of upcoming material it gives you confidence. You’re like, yeah, I am a purveyor of fine information.
Scheduled content also begets more content. When you produce a bunch in a row, for some reason a stray idea will pop up and say, hey I want to join the party.
That just happened to me a few minutes ago. I was working on some drafted content when a new idea popped out.
All I did was add it to the string of scheduled material.
Finally, the scheduling habit lets you sit back and think of new promotional ideas based on what you are teaching.
This gives you time and space to think of intriguing ways to “tease” your benefits and get your audience excited about what’s coming next.
One final thought about scheduling content – it means you are a pro. Hollywood does it, sports leagues do it, magazines – all big media companies have a plan they work to capture and maintain market share.