Even those us who who are not Bitcoin billionaires have heard the hype.
It’s this and it’s that, you can be rich and disappear from the world and blah blah blah.
But the real trigger driving Bitcoin is the same as all get rich quick programs.
I call it “Stickin’ it to the Man.”
It’s a universal feeling for all of us living in civilized society.
Most of us follow most of the rules but there is always that glimmer of hope, that if I can just figure something out, if I can just get that lucky break …
… Then I can tell the world to take that job and shove it or some variant.
That feeling is there in all of – because life is in fact hard and the system is, if not rigged, then stacked against us.
And because this feeling is there in all of us, it works with Bitcoin. It worked with The Lazy Man’s Way to Riches and The 4-Hour Workweek.
That trigger of “Stickin’ it to the Man” works in diet programs and post-divorce coaching programs.
Understanding that emotional triggers are actually in the customer and not the product is a superpower for entrepreneurs.
Because you can take any emotional trigger and associate with your product.
The field in which I work, consulting to business owners, uses this trigger.
Because everyone with a job has at least fantasized about owning their business and rage-quitting.
You can likely use it in your field as well.
When you join our membership site you get access to our complete program on emotional triggers – over 6 hours that details 71 emotional triggers. So if S doesn’t work you have dozens of other choices.
Each emotional trigger is how people actually make buying decisions.
These triggers are at the core of every successful marketing message and product promotion.
Knowing that they exist, and knowing how they work makes your marketing that much easier.
And when you join our site you not only get this insight into consumer behavior, you also get on our secret email list, where we discuss how to deploy emotional triggers in our marketing.
It’s called Retired Writer’s Club and it gives you the knowledge you need to join the ranks of elite marketers – many of whom have been using these triggers for years.
I just wrote a humdinger about using Shame as an emotional trigger aimed at parents, for an unexpected product. It is laugh-out loud funny.