I just copied out 200 classic headlines on index cards.
They make a nice pile but that’s only one of them. I have them for Million Dollar Products, for Emotional Triggers, for my own headlines and for story ideas.
I have been mocked for this antiquated approach. It doesn’t help my left-handed writing looks a mess.
I get multiple benefits from this discipline. The learning that happens through the handwriting itself. And the mental stimulation I get when I shuffle the decks and go through them.
It is all part of being in the groove and it works for me.
The best in any field – or those who want to be the best – always have a discipline where they practice their craft.
We’ve heard all kinds of stories from sports, about the champ being the first on the practice field and the last to leave, etc.
If you look for examples in any industry you can find them – examples of how individuals develop their skills.
For writers, I do believe that handwriting is a competitive advantage. You don’t have to use index cards. It can be a notebook, loose-leaf, Moleskine or whatever your preference.
If you’re serious about creating a Million Dollar Product, use the free brainstorming Exercise I gave out a while back. If you don’t have it write me for it.
If you are thinking about getting into a new market find half a dozen brands at the top of the heap and copy out their headlines, their slogans and whatever.
I don’t plagiarize and I don’t advocate it. What this process does is get you in the groove of speaking to the audience.
A wonderful benefit of this copying process is that as you write out the classics your mind will generate your own ideas that miss what your competitors are doing. Your imagination will sense the holes and you will fill them in.
Those last two sentences will be valuable to anyone who follows the practice of handwriting the classics in their field.
Most people will mutter and say, whatever.
But most people don’t succeed at this game. The ones who do are the ones who develop their own brand of discipline and apply it to their marketing efforts.
To feed your imagination in your path to success we offer Retired Writer’s Club, our secret email list that goes out to serious business owners.
And when you subscribe you also get access to the Product Creation Program, the Emotional Triggers course and the Entrepreneurial mindset book.