The easiest way to make your marketing life easier is to understand what people actually buy.
You may think it is the thing but that is a mistake.
It is always the emotion attached to the thing.
Let’s take a pair of shoes. Yes, the customer wants to buy shows to cover their feet, that is true.
But when it comes to making the decision, the fact becomes subsumed by the customer’s emotions.
If you had a theoretical choice between a pair of Skechers and Ferragamo’s.
The Ferragamo buyer, first of all, doesn’t even consider the Skechers. They are not on his radar.
But, he buys the Ferragamo’s because they separate him from the chaff that buy Skechers.
They are a status item. They are higher quality and make him feel superior.
They make him part of an insider group and more important by wearing them he is not part of the group outside the country club walls.
The Skecher buyer thinks this is what he can afford.
More important he thinks they are what he deserves.
He prides himself on his practicality but that is a rationalization for the shame of his small budget.
He tells himself they are practical and comfortable, that he is being prudent with his money.
In other words, the Skechers coordinates with his identity.
All this is important to marketers because if you know your target market’s emotional pattern, you can then position your product and your message to appeal to that hidden code that is inside every customer.
And please, don’t shred me for gigging on the Skecher customer – the Ferragamo guy is being run by his emotions in the same exact way. He only thinks he is superior.
In reality he is being run by his invisible program just like the Skecher guy.
This rich topic is covered in out six and a half hour program called MANIPULATION – Emotional Triggers that Make People Buy.
This course is unlike anything else you have ever encountered in the field of marketing. I created it after realizing the truth about triggers – and then when I realized there was no other program out there that catalogued all the emotional triggers used in marketing.
There are 71 triggers covered in the course, and each one is a fascinating study by itself.
Once you go through the sections you will see how much of our decisions are driven by these triggers – and then you will be able to figure out your customer’s code – and then write your messages so it appears you are speaking directly to their unconscious desires.
And that’s not all. When you register to get access to MANIPULATION, you also get our other programs on product creation, entrepreneurship and writing.
PLUS – you also start immediately receiving our secret email list, The Daily Profit – that dives deeper, every day, into the kind of topics you need to be aware of as a business owner, ideas that help you make more money and stay ahead of your competitors.
At the end of the day the biggest trick you may need is the ability to out think anyone else in your niche.
Click here to register, for MANIPULATION, and all our other exclusive programs!