There are more than enough customers in whatever niche you serve.
The opposite belief – that there aren’t enough – is called scarcity and is the mark of amateurs.
In one of our businesses there are at least 2,000 customers currently being served by different vendors.
And those are the easy customers to get. What I call self-selecting. That is, they walk in and say I want it.
There are probably another 5,000 potential customers in the same geography who just need to be contacted a couple times.
Now the mistake a new competitor will make is to try and steal the existing customers from a vendor.
That is what rookies do. They are too afraid to put themselves out there to unknown folks and say, hey this is awesome and I am awesome at delivering it.
This kind of person is doing themselves more harm than good. They won’t get the customers, they will create a bad reputation and cause ill will in the marketplace.
A better way to think about it is to understand that meeting new people is fun. They are delighted to see your product perhaps for the first time. Since you are their only point of reference they think you are the expert.
And because you are putting yourself out there in new ground, you are the expert. You are the originator and you are the one they will buy from.
And the only way to do this is get started. Subscribe to Retired Writer’s Club and start living that dream you’ve been putting off.