That headline is a joke of course.
But maybe it’s not – now that I am thinking and typing maybe I’ll put a new section at the bottom of the last page – COMING NEXT WEEK.
Anyway. Cliffhangers can be adapted for your business. All you have to do is tease something in the future. You may want to add how happy you are to have their business today and can’t wait to share this new information with them. Or maybe you can relate it to the seasons or the holidays, such as DON’T MISS OUR ANNUAL BEAT THE WINTER BLUES CHAKRA CLEANING.
Or, in the case of something like the old Kiplinger’s letter, something like, NEXT WEEK WE DISSECT THE NEW COVID RELIEF BILL AND HOW IT AFFECTS YOUR TAXES.
Or, SIGN YOUR CHILD UP NOW AND THEY WILL BE PERFORMING IN OUR SPRING RECITAL!
Or, THIS MONTH WE COVERED LINKEDIN AND HOPE YOU ARE GROWING YOUR NETWORK. NEXT MONTH WE DIVE INTO LEVERAGING INSTAGRAM TO BUILD YOUR FITNESS EMPIRE!
Or, WE HOPE YOU ENJOYED PART 1 OF OUR SERIES ON ESTATE PLANNING. IN PART 2, WE DISCUSS HOW THE NEW CONGRESS MIGHT ENDANGER YOUR LEGACY.
The best cliffhangers combine uncertainty and the promised payoff of revealing the future.