If you are in a market you have competition.
People selling the same thing and often using the same tactics and angles as you.
You need to be aware of them and what they are doing.
I am on the email lists of about half a dozen ion my field.
A couple are good, a couple are popular, a couple stink, etc.
I play my own game. And I measure myself against their best.
If you want to get better I recommend you challenge yourself against the best.
Study but don’t copy. Admire but don’t envy. This is the healthy way.
It keeps you honest and humble.
The second point about your competition is not to worry too much.
Remember that customers in a market buy from multiple vendors.
The Star Trek guy watches Babylon Five reruns and so on.
The RomCom girl watches all the movies on the channels that sell happy endings.
We are part of an ecosystem. Lions and tigers may not live in harmony but they both get to eat.