I just clicked on the Zillow email and went to a property. Just scrolling.
But one of the metrics caught my eye. It’s called “walkability score.“ This is a made up and useless metric. I’m sorry if you disagree.
Of course I don’t want to buy a house near the underpass but walkability is way down my list of needs for shelter.
I am looking for safety security and comfort. We own cars and drive them daily. It’s the 21st century. They might as well list whether or not it has a bomb shelter.
We are in the wealth extraction business. Our goal and therefore all of our metrics should be geared toward that.
I am interested in how much new traffic my business sees every day, how much engagement my daily emails generate from my list and how many of those engagements actually spend money with me.
A blue thumb is not a meaningful metric.
Unless of course you are using it to hitchhike from your non-walkable location.
You are in the wealth extraction business. How many customers did you engage today. How many of them gave you money?
How can you talk to more customers tomorrow? How can you ensure that more of them give you more money tomorrow?
The world has gotten noisier. That is a meaningful observation.
And you can use that observation to ask yourself what are the metrics you should be focusing on so the noise does not get the better of you.