Personally there’s incredible freedom in not arguing with reality. In marketing it’s a matter of life and death.
I do not understand paying extra for a vanity plate that often says something not exactly flattering about you.
I do not understand little dogs nor have I ever figured out how someone walking a little dog does not feel ridiculous.
Excessive tattoos freak me out and I shouldn’t say anything else about that.
But for the people who traffic in those items, in each and every case, it satisfies an emotional need.
An emotional need that is important to them at the moment they made the purchase decision and in their everyday life.
I am convinced that these emotional needs in many cases are a matter of life and death – what people do with their time and money is what keeps them going day after day.
So as a person I try to live and let live.
As a marketer, I want to tune in to those emotional needs. I want to present my product in such a way that it satisfies the emotional needs of the customer. The way to a customer’s wallet is through their heart.
That’s the premise of our course, MANIPULATION. It’s a six-hour affair that presents a few simple principles and details the different kinds of emotional triggers that make people buy.
If you’re trying to reach your customer forget about trying to convince them of what you want them to believe. Instead think about their emotional needs that might be related to your product. Do that and you’ll smile at the picturesque guy with the “King Kong” license plate walking a chihuahua.
To gain instant access to the MANIPULATION program fill in your details in the spaces below. Oncve you’re registered you get access to the MANIPULATION course, plus the How to Create Million Dollar Products program, PLUS The Classic Sales Letter, PLUS How to Write a Best Selling Book in Just 5 Minutes a Day, plus all of our PREMIUM ARTICLES!.