I was reading an interview with one of the singers from Wilson Phillips the girl band from I guess the 1990s.
And the singer was talking about how her sister and their friend were discussing the product they were creating.
She didn’t use that language. I am interpreting what she said.
She was talking about artistic choices but being a savvy person who grew up in the entertainment business what she was really talking about was deliberate product assembly.
It was one of those quotes that strikes you as naked in its directness.
She was discussing plainly how they intended to go to market with something that would appeal to the audience.
I took it as a wise way to go about getting into any business.
If you are thinking about a product or a business you should think in exactly this way.
What kind of business do you want to be? What kind of product do you want to offer? What kind of emotional package do you want to present?
Fortunately for you we have two fantastic programs that help with this process.
The first is called How to Create Million Dollar Products! It is an 11-hour course that breaks down the formula shared by million dollar products from the last 100 years.
Then we have MANIPULATION – Emotional Triggers that Make People Buy. This is an investigation into how products and their advertising appeal to the decision making portion of people’s minds.
Taken together you can design a product or business in the same way that Wilson Phillips created their band, including their image and their message.
They were scientific about their project.
The great thing is that when you sign up for these two programs you also get on our secret email list. It’s called The Daily Profit and is designed to help you continue thinking in a scientific manner about how you deliver product and messaging to your audience.
Whether you are starting a band or making cupcakes if you want to be successful you have to approach it from a higher level of thought then the customer.
We are in the business of selling things to customers. And in order to do that we need to think about what the customer needs, what they want and how to capture their attention.
Not everyone is as personally attractive as the women who started that band 30 years ago so for us we have to think a little harder.
Fortunately for you I make it easy.
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