The average person gets robbed. We all know it and many people structure their businesses in such a manner as to rope ’em in cheap and then screw them on the back end.
It is a business model. And going by the numbers it may actually make sense – if you can rob more people than offend the ones who are savvy you come out ahead.
But when it doesn’t work you might have a problem on your hands. That one person you rip off will take their business elsewhere. And if they decide to become an evangelist they maky take a gaggle with them.
Worse, they might see a business opportunity where you have failed. And then you have birthed a competitor.
However, we still need to make money. You can offer people an introductory deal and then upsell them. Just be clear in what you are offering and what they are getting.
The reality of robbing people may also mean you have a lousy product that no one actually wants or needs. When that is the case it is rare when someone fixes it on their own. They usually just go out of business or, eureka!, decide to double down and start stealing more. These are the people who get investigated by the Federal Trade Commission. I am thinking of a guy who did this and he got hit with a 400 million dollar judgment. So that really blew the deal!